A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:
a population that is demographically similar to the proposed target market; and
relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.
The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:
Internet online test
A number of decisions have to be taken about any test market:
The definition of a Test match differs from that of an international match. An international match can be played "between senior/open age or restricted age-level teams from different countries".
As in test cricket, a rugby league Test match is a "test of strength and competency" between the sides involved, both fielding their strongest possible teams. A test cap may be awarded by a team's governing body to the players participating in the match.
Members of the international governing body can make their own recognition of a match as having test status. It is possible for a match to be considered a test by one side but not the other. Matches may also be given test status retrospectively by their governing bodies.
A notable instance of a different in opinions of the status of past matches is a consequence of the Super League war. The Australian Rugby League does not recognise the games played in 1997 by the Australian Super League side against Great Britain and New Zealand. The three sides were representing members of the Super League International Board, the ARL's rival. The five matches (two against New Zealand and three against Great Britain) are recognised by the Rugby League International Federation, Rugby Football League and New Zealand Rugby League as tests. There have been calls for the Super League Tests to be included in the ARL's records but ARL Chief Executive Geoff Carr said in 2010, "All historians, and the NRL, agree this is the way it should be treated". ARL historian David Middleton has stated that those players who joined Super League did so in the knowledge that they were forfeiting their chance of representing the established national team.
Exploration drilling over the winter has moved to test below the MammothMine, where a vertical copper and gold-rich breccia pipe was mined from the 1870s to the 1930s and produced significant high-grade ore.
4In 2023, Newmont completed the acquisition of Newcrest Mining Limited ("Newcrest") ...Proven and probable reserves are based on extensive drilling, sampling, mine modeling and metallurgical testing from which Newmont determined economic feasibility.
Meridian Mining U.K ... Finding a gossan outcropping at Cabacal’s northwestern limit indicates that even after 2km of resource delineation success, near-mine extensions remain to be tested ... Angled holes in the mine area returned.
According to the operator, leaching tests have begun at JCM using Nuton TM technologies under Stage 1 of the current work program ... Metallurgical test work is ongoing, focusing on ore from the initial phases of the proposed mining operation at Prieska.
As a result of the preliminary review, which is ongoing and has not been finalized, the Company believes that a non-cash impairment exists to the carrying value of its 100%-owned Trixie gold test mine ...
21, 2024 (GLOBE NEWSWIRE) -- K92 Mining Inc ... All sampling and analytical work for the mine exploration program is performed by Intertek Testing Services (PNG) Ltd, an independent accredited laboratory that is located on site ... K92 Mining Inc.